Web Site Promotion – The Two Most Pathetic Ways To Advertise Your Online Business!

For those of you who are running Home Businesses on the Internet you are well aware that in order to make a living from your online business you must obtain a steady stream of targeted visitors to your website.

When you first start up, it is normal to have a very limited advertising budget. So the logical choice for promoting your business is through free advertising. However keep in mind that because it’s free, doesn’t mean it’s good!

In my book, the first form of advertising to stay away from is FFA advertising (Free for All). FFA websites are just a huge link farms full of crap and unrelevant content. When you submit your e-mail address they add it to their SPAM mailing lists and pretty soon you’re getting a load of junk email, but no targeted traffic.

FFA website are already being banned by the search engine so the ads are never seen by anyone. Even worse, Google may penalize your ranking if your site stick to much with them. So don’t waste your time on FFA!

The second form of advertising to avoid that comes to my mind is submitting your website to a Gazillion of search engines… Forget about it. It is well know amongst search engine optimization professionals that there are less than 10 working search engines and directories.

This is just another tactic for email harvesting bots. Keep in mind that Yahoo!, MSN and Google are the only search engines that matter right now.

There are many other ways to advertise your business on the Internet that produce pathetic results, but these are the two biggest downers that come to my mind.

To your Success!

Your Internet Marketing Consultant Needs to Be More Than A Motivational Speaker

Have you been searching for help with your online marketing? You may be wise to hire a skilled consultant who can help you unleash the true power of the web. Skills are important and internet marketing consultants should know their stuff. They can often articulate themselves well. But they need to do more than just “sell” you on what they can do for your marketing efforts. An internet marketing consultant needs to be able to demonstrate their expertise and show you real results as well.

Hiring the right person or company to help you with your website advertising and sales strategy is important. You want your business to grow and you want to receive a great return on whatever investment you need to make. Neither the most expensive nor the most inexpensive consultancy firm is necessarily the right firm for your goals, though. Take the time to find the right person for the job by being certain that they’ll deliver more than a motivational speech about how wonderful it is to undertake an online marketing campaign. Fab that the consultant talks the talk; but can they walk the walk?

Online and Business Expertise

What sort of internet marketing expertise does this consultant have? Do they seem to know what they’re talking about? Are they using cutting edge techniques for areas such as: article marketing, on page optimisation, off page optimisation, and web design? What’s their business expertise like? Have they got any familiarity with a company such as yours?

Demonstrated Results

Does the internet marketing consultant have positive testimonials and a portfolio of work that shows that they can do what they say they’re capable of doing? When it comes to spending money and to putting your business in the hands of someone else, you’ll want to see case studies.

Guarantees

No internet marketing consultant can realistically guarantee the “moon”, especially with unpredictable and uncontrollable factors in internet marketing but guaranteed satisfaction, increased search engine rankings, and demonstrable results are essential.

When choosing your consultant, you’ll want to know that they know their stuff. You’ll also want to feel good about their communication style. Motivational isn’t bad but promises shouldn’t be empty ones. The wrong online marketing approach could fall flat and result in a waste of your money. Or, even worse, it could result in harmful damage to your website’s rankings and your company’s reputation with customers and with search engines.

The right approach is important. A successful internet marketing consultant will work within the parameters of search engine guidelines and will work with both your business and your customers’ best interests in mind. Have you been searching for help with your online marketing? You may be wise to hire a skilled consultant who can help you unleash the true power of the web. Skills are important and internet marketing consultants should know their stuff. They can often articulate themselves well. But they need to do more than just “sell” you on what they can do for your marketing efforts. An internet marketing consultant needs to be able to demonstrate their expertise and show you real results as well.

Hiring the right person or company to help you with your website advertising and sales strategy is important. You want your business to grow and you want to receive a great return on whatever investment you need to make. Neither the most expensive nor the most inexpensive consultancy firm is necessarily the right firm for your goals, though. Take the time to find the right person for the job by being certain that they’ll deliver more than a motivational speech about how wonderful it is to undertake an online marketing campaign. Fab that the consultant talks the talk; but can they walk the walk?

Online and Business Expertise

What sort of internet marketing expertise does this consultant have? Do they seem to know what they’re talking about? Are they using cutting edge techniques for areas such as: article marketing, on page optimisation, off page optimisation, and web design? What’s their business expertise like? Have they got any familiarity with a company such as yours?

Demonstrated Results

Does the internet marketing consultant have positive testimonials and a portfolio of work that shows that they can do what they say they’re capable of doing? When it comes to spending money and to putting your business in the hands of someone else, you’ll want to see case studies.

Guarantees

No internet marketing consultant can realistically guarantee the “moon”, especially with unpredictable and uncontrollable factors in internet marketing but guaranteed satisfaction, increased search engine rankings, and demonstrable results are essential.

When choosing your consultant, you’ll want to know that they know their stuff. You’ll also want to feel good about their communication style. Motivational isn’t bad but promises shouldn’t be empty ones. The wrong online marketing approach could fall flat and result in a waste of your money. Or, even worse, it could result in harmful damage to your website’s rankings and your company’s reputation with customers and with search engines.

The right approach is important. A successful internet marketing consultant will work within the parameters of search engine guidelines and will work with both your business and your customers’ best interests in mind.

Small Time Enterprise and Legitimate Home Based Business

There are essentially two types of home businesses: Small time businesses, and legitimate home based business. What’s the difference? Well… There are actually quite a few differences. We’ve only got the time and space to list the most integral differences, of course, but each one requires different levels of responsibility and each one will reward you at different levels. Here are the primary differences.A Legit Business Pays the BillsYou can make a living, you can find real wealth with a legitimate business. This comes down to the scale of each business. Smalltime business is fine if you want to make a little extra money here and there, but you can’t really support yourself with it until you’re ready to take the next step. If you want to run a smaller little storefront on the web, that’s fine and good, but if you want to make a living, you need to be more ambitious.A Legitimate Business Requires More PaperworkWith a bigger, more legitimate business, you have quite a few more forms to fill out. You need to apply for licenses and permits, you need to keep track of every dollar for tax purposes, and you need to cover your bases to ensure that you don’t wind up being hit with an audit or steep fines. Technically… Smalltime business requires all that stuff, too, but the fact is that the tax man doesn’t really care if you’re making less than your weekly grocery bill.Legit Business = Higher Startup CostYou can start a smaller business without a dollar to your name, but a bigger business requires a bigger startup investment. Luckily, you don’t need to take a loan out, and you don’t need to find investors. Rather, you can start a small business for free, then take the money you earn from that, and roll that into expansion, or starting a whole new business entirely. But the rule here is: Once you’ve started, don’t put anymore of your own income into the business, let it pay for itself.Legit Business is TougherIf you just keep it small, you can keep it fun. When things get too tricky, you can just scrap the whole thing and start another project for fun. It’s up to you how big you want it to be, whether or not the extra income is worth the extra responsibility. When you get to the point where you’re considering going big, you’ll want to think about getting a real business education. Luckily, you can forget business school. Truth be told, everything you need to know to get started, you can learn from an online course or seminar on learning how to think like a business pro.Legit Business is, Well, Real BusinessA smalltime business really is more of a hobby that gets you a little extra income here and there. A legitimate business makes you a legitimate business owner, and it really is a bigger responsibility. So you need to seriously consider whether that’s something you want to dedicate yourself to. At first, starting it up, doing the marketing, getting everything in order, may actually require much more work than your day job, BUT… It will pay off in the end.Discover those legitimate home based business chances online. There are several home based business chances, but not all are legitimate.

Top Home Based Business Opportunity Success Formula

I have been a home based business owner long enough to know that success happens for number of reasons. Let me give you a quick success formula that I think is necessary in any top home based business opportunity.1. Your attitude. You will ultimately determine how successful your business becomes.This can be affected by what is going on in your life right now. Many times people think they want to be successful when they are just not ready for one reason or another.2. A quality product. It is very difficult to build a profitable business with a poor product. Hopefully you believe in the product you are selling and are purchasing it from yourself.3. Good marketing skills. This will include using Internet marketing in one or more ways.Selling products and promoting home based business opportunities online takes some marketing ability. This is something you can learn how to do and hopefully you will get very good at it.4. Excellent compensation plan. The whole point of building a business is to make money at it.Any opportunity should include a compensation plan that allows you to make top profits on every sale you make. Some opportunities may also include recruiting and earning money on either affiliates or a network marketing downline.If you add all these together you really have what is necessary to build a successful business. I call this my top home based business opportunity success formula because if you leave any of these elements out chances are your business will fail.

7 Easy Steps to Finding an Affordable Home Based Business Opportunity

Finding an affordable home based business opportunity can be a daunting task when you are looking for a business that is either free to start or has minimal start-up costs. Each home business owner you talk to is obviously passionate about their business but for some reason, you can’t be excited about learning all the new marketing technologies and product lines you see. You keep asking yourself “do I have the time” or ” am I cut out for an online business?All of your friends have their own home business ideas and are just as passionate about starting a business as you…but whom do you listen to? Who is going to steer you in the right direction?Finding and starting your business doesn’t mean you shouldn’t do your research and due diligence – it just means that smarter questions have to be asked before stepping out into a new venture. Below are 5 easy steps to follow when looking at a new online venture. By using these steps, you will be able to make a preliminary assessment in a few key areas of a business that is being presented to you.1. Before you even get started at looking for an opportunity, what is your current financial situation? How much money will you be able to put out in the beginning to get your business going? Be realistic. Very few things in this life are for free.2. If you need an income right away, go find a find a job, period. Most online business require dedicated and persistent work up front..and most do not see some level of income for at least 30-90 days. Be realistic with your skills and desires.3. Are you looking for home based jobs or a home based business opportunity? There are very clear distinctions and only you can decide if you are cut out for starting your own enterprise.4. How many hours a week are you able to dedicate to starting a home based business? By assessing your time, you will be able understand if the business building process is more time intensive than you want.5. How many years has the person who is presenting the information and opportunity to you been in the business? More often then not, the most experienced and dedicated business owners in your industry may not have a lot of time to spend with you however, someone who just started in the business 2 weeks ago may not have enough information to support your efforts. Find someone who is past that one year mark and under 3 years.6. Ask what the absolute start-up fees are for the business. You can make a judgment about joining a business based on what you have to pay and what is in your budget.7. How long has the business been in business? What are the affiliations? Are they a member of the US Chamber of Commerce for example? Sure, there are some new business’ out there that have the backing of some very successful business people but, you have to decide how well you trust a person in the industry to take the right direction for all it’s business partners.Noted author and motivational speaker Anthony Robbins once said, “People who are successful in anything generally know how to ask the right questions.” So, if you just take the time to ask the right questions, you too can be on your road to finding a business that will meet all your expectations and needs.

How To Succeed At Online Marketing For Small Business With Any Realistic Budget

Are you a small business owner? Do you want to see a lot more customers coming to you in 2011? Certainly, every business owner I’ve met answers these in the affirmative! What’s your plan to grow your business with great new customers?

Clearly, every new customer is a function of new leads in your sales funnel — we know this as conversion. And, every new sales lead is a subset of the number of eager buyers shopping for what you offer who are exposed to your business — we know this as marketing. Admit it, the numbers of people exposed to your business depends on marketing strategy, tactics, advertising, etc. Times change and so has effectiveness of traditional marketing tactics and offline advertising. Whereas, telemarketing, yellow pages, newspaper ads and other previously effective tactics are seriously lame today, online marketing for small business produces more targeted sales leads everyday.

Don’t Ignore Online Marketing For Small Business

Most small business owners ignore online marketing, because they don’t understand how the Internet has dramatically changed consumers. Furthermore, many unwary businesses have been duped into costly schemes to fool Google and other search engines. Have you been duped into believing that #1 on Google first page or a million website visitors in a month are ends in themselves? How do they add to your bottom line? Here’s a clue: work both of them into a business plan, pass it on to your banker and ask for a business loan. Point is, show your banker a plan to get more targeted sales leads calling you on the phone and then they’ll talk money. Google itself and random website visitors do absolutely nothing to grow your business.

Fortunately for you, this Internet thingy has totally changed the way we consume! No longer flipping through yellow pages or browsing the Sunday Trib classifieds, eager buyers shopping for what you offer are on the Internet right this second searching for you. Every time they search they receive a search results page. If you’re not on that page, they will buy from somebody else. Online marketing for small business has one goal: everywhere they search they find you there.

Affordable Online Marketing For Small Business

Fact is, effectively marketing your business is now possible with any realistic budget:

Email marketing has long been the favorite of Internet marketers, perhaps because it’s the online equivalent to direct marketing. Done right, instead of intruding in the Inbox, you ask and they grant you permission to nurture them and keep them informed with current and relevant information. Keeping permission marketing foremost in your mind, think of events, specials and successes that you’d appreciate knowing about your favorite vendors. Your customers and prospects will appreciate the same about you.
Online articles are another great way to increase awareness of you, your business and, especially, those special things you do that benefit your customers. Do you remember fondly thumbing through a magazine, reading interesting articles and clipping some articles so you can refer back to them later? The Internet is several magnitudes greater than any paper magazine. This very minute somebody is reading an article about your product and service and today she’ll bookmark it and maybe tell her friends about it. Have you ever tried to find a article in a magazine you threw out a long time ago? That won’t happen online, because it’s always available to be found, 24/7, 365 days a year.
Social media is all about family, friends and vacation pictures — right? No. It, too, can be tremendously effective in putting your business in front of eager buyers. Facebook membership alone is the third largest country in the world: China, India, Facebook, USA… In 2010 it’s been reported that the largest growing Facebook demographic is middle aged women. Again, keep in mind how online marketing for small business is primarily about developing relationships with your marketplace. What better way to start a conversation with a new prospect than at a huge party? Facebook, for example, is a neverending party of friends, family and coworkers, and they’re all talking about what’s on their minds. Strike a positive chord with just one, and they’ll tell somebody about you, and on and on.
Follow Online Marketing For Small Business To Success
Online marketing is about branding. The more people recognize your personal name, your business name and your place in the community, the more likely that one of them converts into a customer. Notice how we haven’t mentioned traditional advertising agencies and TV commercial production crews — the prohibitive prices of traditional marketing simply are not necessary online. It’s more about leaving thousands and thousands of bread crumbs from your business throughout the Internet. Whenever some eager buyer happens on one crumb while shopping for what you offer, Hansel and Gretel will follow the trail to your door. Like all marketing, the only goal of online marketing for small business is to create customers.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.